Monika Marinova is a prime example of how personal drive and strategic thinking can lead to entrepreneurial success – especially in Bulgaria. Those looking for real experiences of a Bulgarian entrepreneur will find them in Monika’s story. After over 20 years in employment – with both Bulgarian and international companies – she took the leap into self-employment in 2023. Her choice: to found an OOD (a Bulgarian LLC), in which she holds 95% of the shares. The remaining 5% are owned by a family member.

Monika advises anyone looking to start a business in Bulgaria to find an experienced lawyer to help navigate the linguistic and legal hurdles professionally.

Entrepreneurial Diversity with Impact

Health as a Calling: Experiences of a Bulgarian Entrepreneur in the Health Sector

A personal health journey turned into a business with a mission. After losing 20 kg through mindful eating and exercise – without medication – Monika founded “Zariadno za Otslabvane”.

Through TikTok, Instagram, and Facebook, she shares her experiences, motivates others, and provides practical tips on how to manage insulin resistance naturally.

Consulting & Trade: Creating Value from Experience

Another business of hers focuses on trade and business consulting. Monika helps clients find Bulgarian producers, organizes logistics, and supports export processes and complex permits – for example, for transporting non-registered vehicles across Europe.

Real Estate & AirBnB: Entrepreneurial Flexibility in a Dynamic Market

Monika has also established herself in the real estate sector. Despite uncertain regulations for short-term rentals in Bulgaria, she has built a successful AirBnB business. Her ability to quickly adapt to new topics and respond to change distinguishes her from others.

EU Projects: Entrepreneurial Opportunities with Social Impact

Her work on EU-funded projects is especially noteworthy. For example, she led a project focused on cultural preservation in 15 Bulgarian municipalities – including video production, brochures, and hiring local talent. These projects strengthen local structures and increase the visibility and credibility of her businesses.

Starting a Business in Bulgaria: Opportunities & Challenges

Advantages

• Inspiring entrepreneurial community
• Access to EU funding opportunities
• Low startup costs

Disadvantages

• Language barriers for non-Bulgarians
• Complex and changing regulations, e.g., in real estate

Experiences of a Bulgarian Entrepreneur That Inspire

Monika’s story clearly demonstrates how diverse and impactful entrepreneurship in Bulgaria can be. Her projects in health, consulting, real estate, and EU-funded initiatives are powerful examples of what’s possible with persistence, strategy, and a clear vision. Anyone interested in the experiences of a Bulgarian entrepreneur will find valuable inspiration in her journey.

Learn more about Monika at:
www.zariadnozaotslabvane.com
@monikamysmile on TikTok
@monikamysmile on Instagram

You can read Monika’s full story in our book “Start in Bulgaria”

Are you an entrepreneur and want to share your business story with the Start in BG community? Then get in touch with us here!

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