Cycling Tours in Bulgaria – From Passion to Business

Some business ideas are born at the drawing board – others right in the saddle. That was the case for Frank Op Den Kamp, a Dutchman who moved to Bulgaria and discovered a real market gap: cycling tours in Bulgaria. Inspired by rides with a local cycling enthusiast, he came up with the idea to offer ambitious cyclists from Western Europe a new destination – with fewer crowds, more nature, and lower costs than the Alps.

Road cyclist on a tour through the Bulgarian mountains – a typical experience during cycling tours in Bulgaria, surrounded by nature, forest, and panoramic views.

The Wheel Crew: Comfort Meets Adventure on Two Wheels

Together with a partner, Frank founded The Wheel Crew – a tour operator offering custom cycling tours in Bulgaria. Options range from weekend getaways to week-long adventures. Everything is included: airport transfer, hotel, daily guided rides, technical support, and even optional wellness services. The target group: sporty travelers eager to discover new regions – without logistical hassle.

Why Bulgaria? Opportunities Despite Challenges

The pandemic and geopolitical tensions took a toll on tourism. But Frank believes in the potential. Bulgaria is developing rapidly – both economically and in terms of infrastructure. Especially for niche offers like cycling tours in Bulgaria, there are promising opportunities: impressive mountains, fair prices, and varied terrain.

Becoming an Entrepreneur in Bulgaria: Reaching Your Goal with Local Support

Frank and his partner established an OOD, the Bulgarian equivalent of a limited liability company, to manage risk. Local support was key: his Bulgarian partner handled the setup, accounting, and communication with authorities. Frank says: If you want to succeed, you need someone on the ground who understands the language and the system.

Bulgaria is More Than a Hidden Gem

Frank’s story proves that cycling tours in Bulgaria are not just a leisure trend but a promising business model. With courage, passion, and the right network, expats in Bulgaria can do more than just settle – they can truly thrive. Those who understand the country can do more than just cycle – they can build something great.

Discover more inspiring founder stories from Bulgaria here:

Entrepreneurs in Bulgaria – Success Stories