Author: Dennis (Page 2 of 4)

From Russia to Bulgaria – Mikhail’s Journey to Starting a Business in Bulgaria

Sometimes life forces us to make decisions we never imagined – and that’s exactly how Mikhail’s journey to Bulgaria began.
The experienced copywriter from Russia had specialized in English-language content since 2015, working with international clients and living as a freelancer. But when the war broke out in 2022, everything changed: for safety and political reasons, he had to leave the country – with nothing but a backpack, laptop, and a few clothes.

A dim, somber bedroom in Russia. On the unmade bed lie a black backpack, an open laptop, and a few wrinkled clothes. Soft light filters through a window, casting shadows across the room.

Bulgaria was completely unknown territory for him. He knew no one, didn’t speak the language, and had never been there before. Through Facebook, he quickly found temporary accommodation in Sofia. Through that he got enough time to settle in, open a bank account, and lay the foundation for a new start.

Why Mikhail Decided to Start a Business in Bulgaria

In Bulgaria, Mikhail dissolved his Russian business registration and founded an OOD – the most popular company form for small businesses. The registration was surprisingly quick: everything was official after just one day. With the help of a friend who had already founded several companies, he received the necessary document templates, found an accountant, and was ready to go.

While his location changed, his client base remained largely the same. Mikhail continued working for international clients, including a Belarusian marketing agency and a travel agency that had relocated to Cyprus. His network stayed global – he has never had a local client in Bulgaria.

Starting a Business in Bulgaria – Opportunities and Cultural Differences

What struck Mikhail early on was Bulgaria’s more relaxed, but also less predictable business culture. Shops were sometimes closed during posted opening hours, meetings could be rescheduled at short notice, and planning was often less structured than in Western Europe. He recalls running a debating club, only to find the coworking space owner had left for a team-building trip to Greece without notice.

These experiences taught him patience and flexibility. “If a local isn’t stressed, there’s probably no reason to be,” he advises.

The Advantages of Starting a Business in Bulgaria

Bulgaria offers clear benefits for entrepreneurs: low corporate taxes, affordable social security contributions, and lower living costs. At the same time, one must accept a lower standard of public services and a “do it yourself” mentality. Mikhail calls it the “Wild East of Europe” – a place where creative and resilient people can build a good life.


Want more inspiring stories? Explore the experiences of other entrepreneurs in Bulgaria and check out our overview post on how to start a business here—packed with tips, insights, and real success stories.

Starting a language school in Bulgaria: Amy’s courageous path to independence

Starting a language school in Bulgaria might sound like a distant dream for many expats. But for Amy Sabella, it became reality. Originally from New York, Amy moved to Bulgaria with her family—what was meant to be a fresh start quickly turned into a challenge. After separating from her partner, Amy suddenly found herself alone in a foreign country with two young children. But instead of giving up, she used her talents and the local demand to build a new life.

Starting a Language School in Bulgaria - Logo

How It All Started: From Living Room to Language School

It all started with a simple idea—and one question: “Have you ever thought about teaching English?” Although Amy’s first language is actually Spanish, she saw this as an opportunity. She began by teaching small groups of mothers and their children in her living room. Over the years, this evolved into a professional language center. For Amy, starting a language school in Bulgaria wasn’t a business plan—it was born out of necessity. And that’s exactly what made it work so well.

Her teaching style, shaped by her background in psychology, business, and acting, was well received by her students. She created an environment where kids felt safe and where learning was fun.

Check out Amy’s language school on Facebook.

Starting a Language School in Bulgaria: Challenges and Solutions

Of course, building a language school in Bulgaria also came with challenges. Language barriers, bureaucratic hurdles, and a lack of initial local networks could be discouraging. But Amy found support: a dedicated accountant and a trustworthy lawyer helped her navigate the administrative jungle.

One major advantage: the comparatively low costs of starting a business. Unlike in the U.S., Amy found the financial burden manageable—especially with professional guidance. Her advice to other foreigners: “Find local supporters. Community can be a real game changer.”

A Family Business with Heart

Today, Amy’s language school is a true family business. Her children started helping early on—teaching classes, managing the books, and assisting with organization. During the pandemic, Amy showed just how adaptable she could be: she switched her classes to Zoom and at times taught over 50 children simultaneously online.

This flexibility paid off—not only financially, but also in her deep relationship with her students. Many stayed with her for years—from preschool through college prep.

Conclusion: Starting a Language School in Bulgaria – Just Do It!

Amy’s advice for anyone thinking about starting a language school in Bulgaria is simple: “Just do it! Try and fail if you must—it’s better to try than never try at all.” For her, success isn’t only measured in business growth, but in positively impacting people’s lives.

If you’re thinking of starting a language school in Bulgaria, Amy is an inspiring role model. With courage, creativity, and community spirit, it’s absolutely possible to build a stable, meaningful business—even in a foreign country.


Want more inspiring stories? Explore the experiences of other entrepreneurs in Bulgaria and check out our overview post on how to start a business here—packed with tips, insights, and real success stories.

A journey on two wheels: cycling tours in Bulgaria as a business idea

Cycling Tours in Bulgaria – From Passion to Business

Some business ideas are born at the drawing board – others right in the saddle. That was the case for Frank Op Den Kamp, a Dutchman who moved to Bulgaria and discovered a real market gap: cycling tours in Bulgaria. Inspired by rides with a local cycling enthusiast, he came up with the idea to offer ambitious cyclists from Western Europe a new destination – with fewer crowds, more nature, and lower costs than the Alps.

Road cyclist on a tour through the Bulgarian mountains – a typical experience during cycling tours in Bulgaria, surrounded by nature, forest, and panoramic views.

The Wheel Crew: Comfort Meets Adventure on Two Wheels

Together with a partner, Frank founded The Wheel Crew – a tour operator offering custom cycling tours in Bulgaria. Options range from weekend getaways to week-long adventures. Everything is included: airport transfer, hotel, daily guided rides, technical support, and even optional wellness services. The target group: sporty travelers eager to discover new regions – without logistical hassle.

Why Bulgaria? Opportunities Despite Challenges

The pandemic and geopolitical tensions took a toll on tourism. But Frank believes in the potential. Bulgaria is developing rapidly – both economically and in terms of infrastructure. Especially for niche offers like cycling tours in Bulgaria, there are promising opportunities: impressive mountains, fair prices, and varied terrain.

Becoming an Entrepreneur in Bulgaria: Reaching Your Goal with Local Support

Frank and his partner established an OOD, the Bulgarian equivalent of a limited liability company, to manage risk. Local support was key: his Bulgarian partner handled the setup, accounting, and communication with authorities. Frank says: If you want to succeed, you need someone on the ground who understands the language and the system.

Bulgaria is More Than a Hidden Gem

Frank’s story proves that cycling tours in Bulgaria are not just a leisure trend but a promising business model. With courage, passion, and the right network, expats in Bulgaria can do more than just settle – they can truly thrive. Those who understand the country can do more than just cycle – they can build something great.


Discover more inspiring founder stories from Bulgaria here:

Entrepreneurs in Bulgaria – Success Stories

Entrepreneurs in Bulgaria: Success stories

Back then, I first approached the idea of starting a business in Bulgaria from a purely theoretical perspective. It quickly becomes clear that there are significant potential advantages to founding a company in this beautiful Southeastern European country. These include an attractive corporate tax of only 10%, a withholding tax of 5%, low labor costs and rents, and a qualified and often multilingual population, especially in the larger cities. But I then started wondering: how do entrepreneurs in Bulgaria see it? What advantages and disadvantages do they perceive? So I set out and began interviewing other entrepreneurs in Bulgaria. How that process went and what insights I gained, you’ll find out in this blog post. Let’s go!

How to Organize Interviews with Entrepreneurs in Bulgaria

It must have been around April 2024 when, as part of the research for the book “Start in Bulgaria”, I began to wonder what advantages other entrepreneurs saw in founding a company in Bulgaria. I would have loved to exchange ideas with some of them, listen to their stories, and learn from their experiences. Of course, I knew several Bulgarian founders, but foreign entrepreneurs in particular likely have their own unique perspective on the pros and cons of starting a business in Bulgaria.

Screenshot from the Facebook group "Foreigners in Sofia & Friends", showing that there are currently 69k people in the group. Many group members are entrepreneurs in Bulgaria.
Screenshot from the group “Foreigners in Sofia & Friends” (Dr. Dennis Kwiatkowski, Mon. 07.07.2025)

While searching for exactly these kinds of entrepreneurs, a Facebook group called “Foreigners in Sofia & Friends” came to the rescue. In response to a post where I asked for entrepreneurs willing to share their stories about founding a business in Bulgaria, several people got back to me, and over the course of the year, I was able to conduct several super exciting interviews.

Entrepreneurs in Bulgaria: Interviews

The full interviews can be read in our book “Start in Bulgaria”. At this point, I’d like to thank all interviewees and list them here again. I will also introduce them in more detail in upcoming blog posts.

EntrepreneurCompanyWebsite
Hristo MirchevHMChocolateshmchocolates.bg
Monika Marinovazariadnozaotslabvanezariadnozaotslabvane.com
Frank Op Den KampThe Wheel Crewthewheelcrew.com
Amy SabellaSpectra EnglishSpectra English (Facebook)
Mikhail ChistopolovMikhail Chistopolovchistopolov.com
Nadya & AleksImagine Travelimaginetravelbg.com
Francesco MarzolaMarzola Musicmarzolamusic.com

You also have a company in Bulgaria and would like to introduce it to the Start in BG community? Then write to us and introduce yourself!

Monika’s path to becoming an entrepreneur: Passion, perseverance, and strategy lead to success

Experiences of a Bulgarian Entrepreneur: From Employee to Founder

Monika Marinova is a prime example of how personal drive and strategic thinking can lead to entrepreneurial success – especially in Bulgaria. Those looking for real experiences of a Bulgarian entrepreneur will find them in Monika’s story. After over 20 years in employment – with both Bulgarian and international companies – she took the leap into self-employment in 2023. Her choice: to found an OOD (a Bulgarian LLC), in which she holds 95% of the shares. The remaining 5% are owned by a family member.

Monika advises anyone looking to start a business in Bulgaria to find an experienced lawyer to help navigate the linguistic and legal hurdles professionally.

Entrepreneurial Diversity with Impact

Health as a Calling: Experiences of a Bulgarian Entrepreneur in the Health Sector

A personal health journey turned into a business with a mission. After losing 20 kg through mindful eating and exercise – without medication – Monika founded “Zariadno za Otslabvane”.

Through TikTok, Instagram, and Facebook, she shares her experiences, motivates others, and provides practical tips on how to manage insulin resistance naturally.

Consulting & Trade: Creating Value from Experience

Another business of hers focuses on trade and business consulting. Monika helps clients find Bulgarian producers, organizes logistics, and supports export processes and complex permits – for example, for transporting non-registered vehicles across Europe.

Real Estate & AirBnB: Entrepreneurial Flexibility in a Dynamic Market

Monika has also established herself in the real estate sector. Despite uncertain regulations for short-term rentals in Bulgaria, she has built a successful AirBnB business. Her ability to quickly adapt to new topics and respond to change distinguishes her from others.

EU Projects: Entrepreneurial Opportunities with Social Impact

Her work on EU-funded projects is especially noteworthy. For example, she led a project focused on cultural preservation in 15 Bulgarian municipalities – including video production, brochures, and hiring local talent. These projects strengthen local structures and increase the visibility and credibility of her businesses.

Starting a Business in Bulgaria: Opportunities & Challenges

Advantages

  • Inspiring entrepreneurial community
  • Access to EU funding opportunities
  • Low startup costs

Disadvantages

  • Language barriers for non-Bulgarians
  • Complex and changing regulations, e.g., in real estate

Experiences of a Bulgarian Entrepreneur That Inspire

Monika’s story clearly demonstrates how diverse and impactful entrepreneurship in Bulgaria can be. Her projects in health, consulting, real estate, and EU-funded initiatives are powerful examples of what’s possible with persistence, strategy, and a clear vision. Anyone interested in the experiences of a Bulgarian entrepreneur will find valuable inspiration in her journey.

Learn more about Monika at:
www.zariadnozaotslabvane.com
@monikamysmile on TikTok
@monikamysmile on Instagram

You can read Monika’s full story in our book “Start in Bulgaria”


Are you an entrepreneur and want to share your business story with the Start in BG community? Then get in touch with us here!

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